Jigsaw MetricData-driven marketing agency in Manchester, UK
Marketing operations don’t need to be a puzzle 🧩
Unlock your business as a growth machine 📈
Providing the strategic focus you need to grow
We provide research and consulting for companies scaling to new heights. This ranges from free advice and guidance posted on our blog to personalised strategy reviews. If you are looking to streamline or expand your business then let us help you grow.
Strategy Audits
Understand where you can stand out. Build a go to market strategy that rains leads and delights your customers.
Data Analysis
Planning to enter a new sector? Receive MBA level insight into your business and market trends.
Go To Market Planning
Outline a market position that will help you stand out amongst the competition.
Latest articles on marketing and growth
CRM
HubSpot Review: Is It Worth Buying?
HubSpot is excellent value and will help you scale…but there are a few items to consider first. Let's uncover the key talking points.
26 September 2023
CRM
How to Fix Common HubSpot Issues
Maximise ROI with HubSpot by solving frequent issues like data hygiene and navigating legacy system migrations. Read to find out how.
20 September 2023
CRM
5 Common CRM Issues (And How to Tackle Them)
It's not uncommon for CRM issues to derail business operations. Here's how to address these challenges.
11 August 2023
Jigsaw Metric
noun
- The missing puzzle piece that transforms your business into a rocket ship 🚀
- A mystery that can only be resolved by assembling various pieces of information into a key performance indicator
Marketing support for small businesses and search funds
The research and content on this site is relevant for one man bands and small firms looking to go from 10 to 1,000 customers. Don't let small marketing and operations teams limit your ability to scale up.
Search Funds
Looking to buy and run a business? Build out your CRM strategy and streamline the research and deal flow process.
Small Business
Are you a small business operator looking for extra resource? Prepare a go to market strategy that helps you scale without increasing headcount and fixed costs.
Service Companies
Are you struggling to keep up with customer enquiries or generate demand? Find leads and streamline admin so you don't need to worry about getting paid on time.
Marketing operations and strategy services
We research two main areas — streamlining admin and helping you compete with the market.
Operations
- CRM implementation
- Robotic Process Automation
- Revenue operations
Strategy
- Competitive analysis
- Go to market strategy
- SEO and digital marketing
Previous projects
Here is a small selection of previous client work
HubSpot Implementation & Workflow Setup
Working with a SaaS platform to integrate siloed systems into one CRM & CMS — HubSpot. The client had been using Mailchimp, WordPress, Zendesk and Hootsuite (among other platforms) for campaigns, causing inefficiency and missing data, with teams neglecting high-value work to manage the transfer of data between systems. Streamlining platforms and syncing others with the HubSpot API has increased efficiency — the platform can now automate key activities including user onboarding and retention. Organic traffic increased by 145% from Feb 2019 to Feb 2021.
Robotic Process Automation
Our client needed to address gaps in their customer experience by automating the process to distribute, record, translate and analyse feedback surveys. This process was normally emailed and recorded by employees in an inconsistent manner, and the surveys — sent at time-bound intervals — were often missed as other pressing deadlines came up. Jigsaw Metric implemented an RPA solution to sync Bullhorn and HubSpot via Microsoft Azure. Results were auto-translated, stored in a data warehouse, and visualised in Power BI — resulting in 100+ hours of admin time savings annually while providing real-time business intelligence to reduce churn and increase customer referrals.
SEO & Lead Generation Strategy
Content audit for a B2B service agency that needed to diversify their sales approach to recover lost business during the 2020 pandemic, by improving internal linking and site structure, service page content, and keyword strategy. The company now receives a growing stream of inbound traffic — the number of inbound leads doubled in the space of 18 months and continues to grow. Inbound enquiries increased by 44% year over year in 2020, and the quality of leads improved too, leading to 164% more sales opportunities.
Competitive Review for M&A
Our client, a global staffing firm, wanted a better understanding of their industry — in particular, how competitive the market was and potential opportunities for acquisition. Jigsaw Metric provided a financial and strategic analysis of the main players in the market over a 5 year period. Using an interactive Power BI visualisation, the client could visualise key metrics if they were to merge with or acquire a rival: revenue, profitability, EBITDA, headcount, and synergies.