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Articles on marketing operations, strategy, and automation

Understanding business data is essential for startups looking to expand profitably. Here are a few metrics each department should consider.

The Startup Founder's Guide to Analytics

Understanding business data is essential for startups looking to expand profitably. Here are a few metrics each department should consider.
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Before you recruit your first marketing hire, assess the growth needs of your startup and ability to compete. Answer these seven questions first.

Who should be the first marketing hire in a startup?

Before you recruit your first marketing hire, assess the growth needs of your startup and ability to compete. Answer these seven questions first.
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Scaling your startup requires an awesome marketing team. Here are some ideal team structures for each stage of your growth. 

What is the ideal marketing team for a startup?

Scaling your startup requires an awesome marketing team. Here are some ideal team structures for each stage of your growth. 
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Product-market fit (PMF) occurs when you are in a good market with demand for your product. But how can you test whether you have it?

How to test product-market fit

Product-market fit (PMF) occurs when you are in a good market with demand for your product. But how can you test whether you have it?
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Ultimately there are only 4 ways to increase sales revenue. Here’s when to use each method, potential drawbacks and how you should set up to succeed.

The only 4 ways to increase revenue in your small business

Ultimately there are only 4 ways to increase sales revenue. Here’s when to use each method, potential drawbacks and how you should set up to succeed.
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As the economy recovers, now is a great time to start a business. Here's what you can do to boost your chances of success. 

How to start a business during the COVID-19 recovery

As the economy recovers, now is a great time to start a business. Here's what you can do to boost your chances of success. 
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Word of mouth can be an amazing source of customers. Follow our 11 tips to invest in your customer experience and grow your brand and reputation.

Word of mouth marketing: 11 tips to drive more referrals

Word of mouth can be an amazing source of customers. Follow our 11 tips to invest in your customer experience and grow your brand and reputation.
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The hidden costs of your choices could be sinking your business. Are you accounting for the opportunity cost of decision making and resource scarcity?

The ugly truth about opportunity cost

The hidden costs of your choices could be sinking your business. Are you accounting for the opportunity cost of decision making and resource scarcity?
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Cold outreach might be the fastest path to growth. Let your prospects know that you exist with our cold outreach checklist.

Does cold outreach still work?

Cold outreach might be the fastest path to growth. Let your prospects know that you exist with our cold outreach checklist.
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Planning your business growth strategy? This post covers resource allocation, hiring and marketing strategies to avoid business failure.

Growing a small business - 6 key considerations

Planning your business growth strategy? This post covers resource allocation, hiring and marketing strategies to avoid business failure.
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It’s hard to break through the noise in today’s business world. Here's how to devise a small business social media strategy to grow your audience.

How to create a small business social media strategy that rains leads

It’s hard to break through the noise in today’s business world. Here's how to devise a small business social media strategy to grow your audience.
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