Articles on marketing operations, strategy, and automation
The Startup Founder's Guide to Analytics
February 2, 2022
Understanding business data is essential for startups looking to expand profitably. Here are a few metrics each department should consider.
Who should be the first marketing hire in a startup?
September 19, 2021
Before you recruit your first marketing hire, assess the growth needs of your startup and ability to compete. Answer these seven questions first.
What is the ideal marketing team for a startup?
September 10, 2021
Scaling your startup requires an awesome marketing team. Here are some ideal team structures for each stage of your growth.
How to test product-market fit
August 6, 2021
Product-market fit (PMF) occurs when you are in a good market with demand for your product. But how can you test whether you have it?
The only 4 ways to increase revenue in your small business
July 21, 2021
Ultimately there are only 4 ways to increase sales revenue. Here’s when to use each method, potential drawbacks and how you should set up to succeed.
How to start a business during the COVID-19 recovery
July 7, 2021
As the economy recovers, now is a great time to start a business. Here's what you can do to boost your chances of success.
Word of mouth marketing: 11 tips to drive more referrals
June 14, 2021
Word of mouth can be an amazing source of customers. Follow our 11 tips to invest in your customer experience and grow your brand and reputation.
The ugly truth about opportunity cost
May 31, 2021
The hidden costs of your choices could be sinking your business. Are you accounting for the opportunity cost of decision making and resource scarcity?
Does cold outreach still work?
May 1, 2021
Cold outreach might be the fastest path to growth. Let your prospects know that you exist with our cold outreach checklist.
Growing a small business - 6 key considerations
April 21, 2021
Planning your business growth strategy? This post covers resource allocation, hiring and marketing strategies to avoid business failure.
How to create a small business social media strategy that rains leads
April 11, 2021
It’s hard to break through the noise in today’s business world. Here's how to devise a small business social media strategy to grow your audience.
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