Articles on marketing operations, strategy, and automation
CRM
HubSpot Review: Is It Worth Buying?
HubSpot is excellent value and will help you scale…but there are a few items to consider first. Let's uncover the key talking points.
26 September 2023
CRM
How to Fix Common HubSpot Issues
Maximise ROI with HubSpot by solving frequent issues like data hygiene and navigating legacy system migrations. Read to find out how.
20 September 2023
CRM
5 Common CRM Issues (And How to Tackle Them)
It's not uncommon for CRM issues to derail business operations. Here's how to address these challenges.
11 August 2023
CRM
Database Hygiene: Essential Steps to Keep Your Data Clean
Good database hygiene ensures valuable customer insights, accurate targeting, and risk management. Here's how to keep your data clean.
10 August 2023
CRM
Managing Leads to Increase Revenue
Learn how to nurture leads into loyal customers. Explore a complete approache to increasing sales revenue in our guide.
2 August 2023
Strategy
Which KPIs Should Early-Stage Startups Focus On?
Don't let important metrics slip away. Learn about the key early-stage startup KPIs you need to track to guide growth.
26 July 2023
Strategy
The Startup Founder's Guide to Analytics
Understanding business data is essential for startups looking to expand profitably. Here are a few metrics each department should consider.
2 February 2022
Marketing
Who should be your first marketing hire?
Before you recruit your first marketing hire, assess the growth needs of your startup and ability to compete. Answer these seven questions first.
19 September 2021
Marketing
What is the ideal marketing team for a startup?
Scaling your startup requires an awesome marketing team. Here are some ideal team structures for each stage of your growth.
10 September 2021