Strategy

Posts about theory, models and concepts to guide strategic thinking
Understanding business data is essential for startups looking to expand profitably. Here are a few metrics each department should consider.

The Startup Founder's Guide to Analytics

Understanding business data is essential for startups looking to expand profitably. Here are a few metrics each department should consider.
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Scaling your startup requires an awesome marketing team. Here are some ideal team structures for each stage of your growth. 

What is the ideal marketing team for a startup?

Scaling your startup requires an awesome marketing team. Here are some ideal team structures for each stage of your growth. 
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As the economy recovers, now is a great time to start a business. Here's what you can do to boost your chances of success. 

How to start a business during the COVID-19 recovery

As the economy recovers, now is a great time to start a business. Here's what you can do to boost your chances of success. 
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Word of mouth can be an amazing source of customers. Follow our 11 tips to invest in your customer experience and grow your brand and reputation.

Word of mouth marketing: 11 tips to drive more referrals

Word of mouth can be an amazing source of customers. Follow our 11 tips to invest in your customer experience and grow your brand and reputation.
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The hidden costs of your choices could be sinking your business. Are you accounting for the opportunity cost of decision making and resource scarcity?

The ugly truth about opportunity cost

The hidden costs of your choices could be sinking your business. Are you accounting for the opportunity cost of decision making and resource scarcity?
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Planning your business growth strategy? This post covers resource allocation, hiring and marketing strategies to avoid business failure.

Growing a small business - 6 key considerations

Planning your business growth strategy? This post covers resource allocation, hiring and marketing strategies to avoid business failure.
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It’s hard to break through the noise in today’s business world. Here's how to devise a small business social media strategy to grow your audience.

How to create a small business social media strategy that rains leads

It’s hard to break through the noise in today’s business world. Here's how to devise a small business social media strategy to grow your audience.
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